1. The Disruption (Challenge the Model)
You think "I'll call them later" is a plan.
It isn't a plan. It's a graveyard.
The half-life of a patient's motivation is about 48 hours.
If you wait until "Down Time" to call them, they are already gone.
2. The Anchor (The Familiar Experience)
Think about leftovers in your fridge.
You put the lasagna in a Tupperware and say, "I'll eat that later."
Two weeks later, you find it. It's moldy. You throw it out.
Visibility + Time = Decay.
3. The Reorganization (The "Oh" Moment)
Your "Unscheduled Treatment List" is the Lasagna.
- Day 1: Hot Lead.
- Day 7: Warm Lead.
- Day 30: Moldy Lead (Zombie).
You are throwing away thousands of dollars simply because they got pushed to the back of the fridge.
4. The Why (The Mechanism)
This is "Recency Bias."
The patient forgot because it stopped hurting. You forgot because the phone rang.
You need a "Ping" to bring the memory back.
5. The Solution (Compression)
The 9-Word Revival Script:
Don't call. Send a text.
The Script:
"Hi [Name], are you still looking to fix that [Tooth/Issue] we looked at?"
Why it works:
- It's a question (requires an answer).
- It's casual (low pressure).
- It reminds them of the problem, not the price.